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 Accounting News & Insights

Charity Spotlight: The Pennies Foundation

6th December 2012

A penny really doesn’t sound like much does it?  It certainly felt tiny in comparison to the hundreds of millions of pounds that I was used to dealing with in the corporate world, but I quickly discovered that a penny really can make a difference when I joined the team at Pennies, the electronic charity box.

Pennies is a charity bringing a simple idea to life: an option to give a few pence to charity in a way that fits into our busy lives.  We’re all familiar with the idea of dropping our change into the charity box sitting on the shop counter.  The electronic charity box is exactly the same idea but it works instead when we pay by card in a shop or restaurant, online or via a smartphone.  With 1 in 5 of us regularly leaving home without any cash we wanted to find a way to capture those digital pennies at a time when charities are feeling the pinch…

 

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Accounting News & Insights

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Charity Spotlight: The Pennies Foundation

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